The Perception of Happiness Photoshoot

For one of my modules this semester at uni  I am studying fashion communication. It's pretty awesome to say the least and most definitely my favourite module of the semester. As part of the fashion communication module we have to produce a 2-6 page spread, concept, theme and pretty much everything associated entirely your choice, which will then be considered for the annual second year Fashion Management, student magazine. I decided to work alone on this project because let's face it, I probably would have had a bit of a strop if I wasn't doing exactly what I wanted. 

So for my concept I wanted to portray more of a story than a trend and exploit the misconception of happiness. To do this, I combined two different types of settings, one during the day and one at night. The day shoot shows my fabulous model Chloe, standing alone in a wide open field, barefoot, in a gorgeous, cutesy wee Ark & Co dress. Although she is alone, she appears incandescently happy in the light of the sun. As the sun starts to fall, so does her tone and she did an amazing job of portraying this through the emotion on her face. 
My contrasted setting for the second part of this shoot is shot in two places. For this part of the shoot, my gem of a photographer, Lauren, snapped Chloe in the dark; partly in front of a massive ivy plant, yes this is in my garden, and secondly down in an overcrowded, branched forest.. Ooooh eery. This part of the shoot was to portray that even though she was alone, the same as in the daylight, at night it was real, she was truly alone and the perception of her happiness, previously, was nothing but false. I wanted to enhance the sinister tone of this part of the shoot so I dressed Chloe in a black 'tulle dress' from Topshop and draped her in five metres of black organza fabric. Her heavy black boots, also Topshop, emphasise the heaviness of her emotion and furthermore take on the realism of the shoot. 
I did the styling, hair and make-up of the shoot myself and had my lovely photographer friend, Lauren Sherlock snap the images. Like I mentioned my friend Chloe da Costa modelled for me, and whilst she is a complete pain at times, I must say she really pulled through with this one. So thanks guys, you both did fab!
Below are a few of the final snaps from the shoot, so I hope you like what you see and feel free to give any feedback you so desire. 

Day and Night; 
The Perception of Happiness

Love and cameras. x